DraftKings: NFT Marketplace Homepage - WIP

As DraftKings prepared for the launch of NFT Games, the range of content set to be offered was significantly increasing. Because of this, users needed more context and flexibility on navigating Marketplace. I created a list of questions to understand what type of content users would like to see upon landing on Marketplace. Based on this data, I designed a discover page that I assumed would satisfy user needs and expectations. Then, myself and the research team shared the prototype with 5 Marketplace users to gather user sentiment on the designs.

Content Expectations

Asking our users directly

We asked users the following 3 questions: Think about the last time you visited an NFT Marketplace. Which one was it? What did you do there?; When you land on the Home page of an NFT Marketplace, what do you expect to see there?; Which NFT Marketplace, if any, does a great job with its Home page? Why is that?

What users expect to see

After reviewing all replies, we noted that users last visited Crypto.com, OpenSea, Nifty Gateway, & Binance. They expected to see the following features/content: filter options, search, featured list, trending items, and top artists. And, 3 out of 5 users said OpenSea had a great homepage. It was described as "market standard".

Understanding Priority

Stacking importance

We then asked users to stack the following items from "most important" to "least important": news, popular creators, trending items, featured, NFT games, and upcoming releases.

What should come first

Users listed the following as "most important": trending, featured, popular creators. The following were middle of the pack: news, upcoming releases. NFT games was "least important" among all users. We took into account that there could have been decision bias as most users didn't know what NFT games were or how they could interact with them yet.

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